Pengembangan Strategi Pemasaran Inovatif Untuk Memperluas Pasar Produk Citul Mantul Melalui Program Magang Wirausaha Merdeka
DOI:
https://doi.org/10.62383/transformasi.v1i2.133Keywords:
internship, entrepreneurship, citul businessAbstract
An entrepreneurial internship is a process of training students to become entrepreneurs so that after graduating students can open employment opportunities. So this independent entrepreneurship program is a way to test students' skills in preparing for the future and improving the skills they have from college. This internship program runs for 4 months from 8 August to 22 November. In this internship program we are taught how to start a business and what it takes to become an entrepreneur. The business that I ran while participating in this program was the food product "CITUL MANTUL". And in the end we made a prototype of the product and held an EXPO.
References
Amin Sulistyanto, Suranto, & Agus Marimin. (2022). Program Magang Wirausaha Merdeka Meningkatkan Mental Berdaya Wirausaha Mahasiswa. Jurnal BUDIMAS, 04, 1-6.
Chayo, E. D., Febriandika, N. R., Aji, N. P., & Ramadhan, M. H. (2022, Desember). Wirausaha Merdeka: Pemberdayaan Mahasiswa Melalui Program Wirausaha Merdeka di Universitas Muhammadiyah Surakarta. Jurnal Abdi Psikonmi, 3, 222-229
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