Start Up Talk to Entrepreneur: Merubah Mindset Shift dari Follower Menjadi Owner
DOI:
https://doi.org/10.62383/bersama.v3i1.2783Keywords:
Digital Marketing, Entrepreneurial Mindset, Entrepreneurship, Entrepreneurship Seminar, Gresik MSMEsAbstract
This Community Service (PkM) activity was implemented in the form of an entrepreneurship seminar. This seminar strategically raised the theme "Changing the Mindset Shift from Follower to Owner", with the crucial aim of facilitating a paradigm shift in participants from mere passive consumers or followers to active and empowered business owners (owners). The implementation of PkM is based on the reality of the high unemployment rate among educated people and the urgency of global economic challenges that demand mental transformation and strengthening of practical skills. The main target group of this activity included students of entrepreneurship study programs from various universities in East Java as well as representatives of Micro, Small, and Medium Enterprises (MSMEs) operating in the Gresik area, ensuring the relevance of the material to academic and practical needs. This seminar featured two credible expert speakers in the field of entrepreneurship. The implementation method focused on interactive delivery of material, followed by a focused discussion session to maximize knowledge absorption. The results achieved showed a significant increase in understanding among participants, not only regarding the importance of instilling an entrepreneurial mindset but also mastery of practical aspects of business, including digital marketing implementation strategies and concrete steps in starting or developing a business unit. Through this intervention, PkM is expected to be able to provide a real contribution to accelerating the creation of new, innovative entrepreneurs and strengthening the sustainable entrepreneurial ecosystem in East Java
References
Bird, B. (1988). Implementing entrepreneurial ideas: The case for intention. Academy of Management Review, 13(3), 442–453. https://doi.org/10.2307/258091
Direktorat Jenderal Pendidikan Tinggi. (2020a). Panduan penyelenggaraan kegiatan akademik di perguruan tinggi. Kementerian Pendidikan dan Kebudayaan Republik Indonesia.
Direktorat Jenderal Pendidikan Tinggi. (2020b). Panduan pelaksanaan pengabdian kepada masyarakat di perguruan tinggi. Kementerian Pendidikan dan Kebudayaan Republik Indonesia.
Dweck, C. S. (2006). Mindset: The new psychology of success. Random House.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education.
Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2017). Entrepreneurship (10th ed.). McGraw-Hill Education.
Kementerian Koperasi dan UKM Republik Indonesia. (2024). Laporan perkembangan rasio kewirausahaan nasional dan strategi peningkatan UMKM. Kementerian Koperasi dan UKM Republik Indonesia.
Kuratko, D. F. (2017). Entrepreneurship: Theory, process, and practice (10th ed.). Cengage Learning.
Kurniawan, R., & Susanti, E. (2021). Peran seminar kewirausahaan dalam meningkatkan minat berwirausaha mahasiswa. Jurnal Pendidikan Ekonomi, 14(2), 145–154.
Robbins, S. P., & Judge, T. A. (2019). Organizational behavior (18th ed.). Pearson Education.
Schumpeter, J. A. (1934). The theory of economic development: An inquiry into profits, capital, credit, interest, and the business cycle. Harvard University Press.
Sugiyono. (2019). Metode penelitian pendidikan: Pendekatan kuantitatif, kualitatif, dan R&D. Alfabeta.
Suryana. (2014). Kewirausahaan: Kiat dan proses menuju sukses (4th ed.). Salemba Empat.
UNESCO. (2015). Rethinking education: Towards a global common good? UNESCO Publishing.
Wibowo, A. (2020). Pendidikan kewirausahaan dan pengembangan UMKM berbasis komunitas. Jurnal Pengabdian Kepada Masyarakat, 5(1), 25–33.
Wibowo, A., & Nursyamsiah, S. (2020). Pengembangan jiwa kewirausahaan dan jejaring bisnis pada UMKM berbasis kolaborasi. Jurnal Manajemen dan Kewirausahaan, 22(2), 85–94. https://doi.org/10.9744/jmk.22.2.85-94
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Kesejahteraan Bersama : Jurnal Pengabdian dan Keberlanjutan Masyarakat
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
