Membangun Strategi Pemasaran Melalui Digital Marketing Instragram  dan Tiktok pada UMKM Seblak Opatlima

Leni Sugiyanti; Rendy Permana; Melyona Zenia Rabbil; Yulita Yulita; Donna Hemelia Syahputri

doi:10.62383/bersama.v2i4.2351

Authors

Leni Sugiyanti Politeknik Bina Madani
Rendy Permana Politeknik Bina Madani
Melyona Zenia Rabbil Politeknik Bina Madani
Yulita Yulita Politeknik Bina Madani
Donna Hemelia Syahputri Politeknik Bina Madani

DOI:

https://doi.org/10.62383/bersama.v2i4.2351

Keywords:

Digital Marketing, Instagram, Marketing Strategy, MSMEs, Tiktok

Abstract

As technology rapidly advances and social media adoption becomes widespread, Instagram and TikTok have evolved into essential marketing platforms, particularly for Micro, Small, and Medium Enterprises (MSMEs). This report aims to develop and implement a digital marketing strategy for the Seblak Opat Lima MSME using these two platforms. The business faced challenges in optimizing its digital marketing to reach a broader market, primarily due to a limited understanding of digital marketing among employees and a lack of consistency in social media account management. Our methodology involved field observation, which included creating a content timeline and content scripts to ensure consistency and relevance of published material. The analysis results show a significant increase on both social media platforms after the strategy was implemented, with a growth in followers and enhanced audience engagement, especially on TikTok and Instagram. Furthermore, analytics indicate that trend-aligned content combined with appropriate hashtag usage successfully expanded reach, increased profile visits, and encouraged more active audience interaction. Thus, the implemented digital marketing strategy proved effective in expanding the market and boosting sales for Seblak Opat Lima MSME.

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