Literasi Manajemen Teknologi Melalui Pengembangan Marketplace pada Usaha Sparepart Personal Computer Second Jambi

Prayetno Agustinus Sitanggang; Friska Artaria Sitanggang; Jonner Simarmata; Christi Maharaja

doi:10.62383/bersama.v2i3.1860

Authors

Prayetno Agustinus Sitanggang Sekolah Tinggi Ilmu Ekonomi Jambi
Friska Artaria Sitanggang Sekolah Tinggi Ilmu Ekonomi Jambi
Jonner Simarmata Universitas Batanghari
Christi Maharaja Sekolah Tinggi Ilmu Ekonomi Jambi

DOI:

https://doi.org/10.62383/bersama.v2i3.1860

Keywords:

marketplace, mentoring, micro-enterprises, Shopee, Technology literacy, training

Abstract

This Community Service activity aims to enhance technology management literacy among small business owners of second-hand computer PC spare parts through training and mentoring in the use of the Shopee marketplace. Shopee was chosen as the digital marketing platform because it is one of the largest and most widely accessed marketplaces in Indonesia. Many micro-entrepreneurs still lack comprehensive knowledge of digital strategies, including online store management, product display, and promotional features on Shopee. Therefore, this program is designed to equip participants with practical knowledge and skills to fully utilize Shopee. The implementation method includes needs identification, digital literacy training, hands-on workshops, and intensive mentoring. Evaluation is conducted to measure the participants’ competence in independently managing a marketplace-based business in a sustainable manner.

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