Pendampingan Pemasaran Criping Singkong Melalui Media Instagram
DOI:
https://doi.org/10.62383/aksinyata.v1i3.337Keywords:
Service, Training, Marketing, ABCDAbstract
A community service program is one way of implementation to improve human resources (HR) 's ability to meet community needs and solve social problems together with the community to enhance social welfare per the vision, mission, and functions of Islamic state universities. Therefore, the author presents a cassava chip marketing innovation training program through Instagram media due to the impact of COVID-19 in Banyudono Village, Ponorogo as an effort to advance and improve the online market. Training for home industry owners using the ABCD (Asset Based Community Development) method which prioritizes assets and potential that exist around and are owned by the community. The main conclusions resulting from this service program, among others: First, this activity serves as an effort to improve the human resource capabilities of home industry owners related to the use of social media. Second, increasing insight and knowledge of home industry owners on the use of online marketing through Instagram social media in the era of globalization and the covid-19 pandemic.
References
Ahmad, M. (2007). Asset based communities development (ABCD): Tipologi KKN partisipatif UIN Sunan Kalijaga (Studi kasus pelaksanaan KKN ke-61 di Dusun Ngreco Surocolo, Selohardjo, Pundong, Bantul tahun akademik 2007). Aplikasia, 2(VIII).
Fitrianto, A. R., Khoirunnisa, A. W. F., & Dkk. (2020). Membangun kesadaran masyarakat dalam pemeliharaan Bendungan Gondrok (Sebuah aksi partisipatorif dalam memelihara irigasi pertanian di Desa Bedohon, Jiwan, Madiun). Abdi, 2(2).
Garaika, & Yansahrita. (2020). Penerapan strategi bauran pemasaran terhadap produk keripik singkong pedas desa Keli Rejo OKU Timur. Budimas, 1(2).
Hasibun, P., Khoiri, M., & Dkk. (2020). Pemberdayaan produk usaha mikro kripik singkong Maju Jaya kota Batam. Abdikmas, 1(1).
Khotimah, K. K., Mutrofin, S., & Dkk. (2016). Pengembangan sistem informasi kuliah pengabdian masyarakat (KPM) di UNIPDU Jombang berbasis web. Teknologi, 1(2).
Masrifah, R., Setyaningrum, H., & Dkk. (2021). Perancangan sistem pengelolaan limbah durian layak kompos di Agrowisata Kampung Durian Ponorogo. Jurnal Pengabdian kepada Masyarakat, 1(5).
Pamuji, E. (2019). Media cetak vs media online (perspektif manajemen dan media massa). Jawa Timur: Unitomo Press.
Salahuddin, N., & Dkk. (2015). Panduan KKN ABCD UIN Sunan Ampel Surabaya. Surabaya: LP2M UIN Sunan Ampel Surabaya.
Saputri, R. Y., Sasongko, & Dkk. (2015). Inovasi produk pada roti Ceria di Jember. Repository UNEJ.
Soebiyakto, G., & Alfiana. (2017). IPTEK bagi masyarakat: Kelompok usaha kripik singkong di Kelurahan Pagentan Kecamatan Singosari Kabupaten Malang. Jati Emas, 1(1).
Soetomo. (2009). Pembangunan masyarakat. Yogyakarta: Pustaka Pelajar.
Wawancara dengan pemilik home industri ceriping pada 14 Juli 2021
Wisudawati, T., & Sulistyowati, E. (2020). Pelatihan perancangan kemasan untuk meningkatkan kualitas produk di pabrik krupuk SGM Mulya. Aptekmas, 3(3).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2024 Aksi Nyata : Jurnal Pengabdian Sosial dan Kemanusiaan
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
