Strategi Komunikasi Interpersonal dalam Meningkatkan Kepercayaan Donatur terhadap Program Yayasan Grandma’s Foundation
DOI:
https://doi.org/10.62951/panggungkebaikan.v3i1.2801Keywords:
Communication Strategy, Donor Trust, Grandma Foundation, Interpersonal Communication, Philanthropic OrganizationAbstract
This Community Service Activity (PKM) aims to strengthen interpersonal communication strategies in increasing donor trust in the Grandma Foundation as a social institution engaged in elderly services. The main problems identified include communication patterns that are not systematic, lack of personalization, and lack of transparency of information, so that it has an impact on the level of trust and loyalty of donors. Through a qualitative-educational-participatory approach, PKM activities are carried out through the delivery of effective communication materials, interpersonal communication simulations, the preparation of donor communication flow standards, and assistance in digital communication practices based on social media and instant messaging. The results of the activity showed a significant increase in the attitude and communication skills of the management, the formation of donor communication operational standards, the improvement of digital communication skills, and the positive response from donors which was reflected in the increase in interaction and trust. These findings confirm that interpersonal communication based on empathy, transparency, and consistency plays an important role in building long-term relationships with donors. Thus, a structured interpersonal communication strategy can be an effective model for philanthropic institutions in managing donor relationships and maintaining the sustainability of social programs.
References
Amartha, P., Hamzani, U., & Yantiana, N. (2024). Donor perspectives on accountability and transparency of nonprofit financial reporting. Jurnal Ilmiah Manajemen dan Kewirausahaan (JIMKES). https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2886
Annastasya, N. P. A. (2025). Strategi komunikasi lembaga Badan Amil Zakat Nasional (BAZNAS) Kabupaten Tanggamus dalam sosialisasi program peningkatan kesejahteraan masyarakat [Skripsi, UIN Raden Intan Lampung].
Badan Pusat Statistik Kota Tangerang Selatan. (2023). Jumlah penduduk Kota Tangerang Selatan menurut kecamatan. https://tangselkota.bps.go.id
Bayinah, A. N., & Bahri, E. S. (2018). Pengaruh akuntabilitas publik dan transparansi laporan keuangan terhadap kepercayaan donatur pada Yayasan PPPA Daarul Qur’an Nusantara. Perisai: Islamic Banking and Finance Journal, 2(1), 54–74. https://doi.org/10.21070/perisai.v2i1.1496
Chapman, C. M., Hornsey, M. J., & Gillespie, N. (2021). To what extent is trust a prerequisite for charitable giving? A systematic review and meta-analysis. Nonprofit and Voluntary Sector Quarterly, 50(6), 1274–1303. https://doi.org/10.1177/08997640211003250
Grandma Foundation. (2024). Profil Yayasan Grandma Foundation. Dokumen internal Yayasan Grandma Foundation.
Hermawan, S., Kautsar, I. A., & Berkah, D. (2024). Buku ajar hukum Islam dan strategi fundraising tentang zakat, infaq, dan sedekah (ZIS) Lazismu Jawa Timur. Umsida Press. https://press.umsida.ac.id/index.php/umsidapress/article/view/978-623-464-115-8
Hidayat, K., & Idrus, M. I. (2023). The effect of relationship marketing towards switching barrier, customer satisfaction, and customer trust on bank customers. Journal of Innovation and Entrepreneurship, 12(1), 29. https://doi.org/10.1186/s13731-023-00270-7
Husna, H., Mahrita, M., & Lestari, L. P. (2024). Tinjauan literatur: Transformasi teknologi digital terhadap interaksi sosial. Jurnal Pendidikan, Sosial dan Pengabdian Masyarakat, 1(1), 1–7. https://doi.org/10.5281/zenodo.14883609
Khairi, T., & Hairunnisa, A. W. A. (2022). Strategi komunikasi social marketing gerakan infaq beras dalam meningkatkan kepercayaan para donatur di Kota Samarinda. Jurnal Ilmu Komunikasi, 2(1), 55–64.
Kompas.com. (2022). Kasus penyalahgunaan dana lembaga sosial dan dampaknya terhadap kepercayaan publik. Kompas.com.
Mukaromah, N. F. (2025). Strategi manajemen relawan berbasis kesejahteraan dan keterlibatan dalam membangun loyalitas relawan di Bankziska Lazismu [Skripsi, IAIN Ponorogo].
Prilanthy, A. (2023). Strategi komunikasi Panti Asuhan Amanah Kota Bandung dalam menjaga kepercayaan donatur [Skripsi, Universitas Komputer Indonesia].
Rahmawati, A. Y., & Nurchayati, Z. (2024). Strategi komunikasi digital pada komunitas Nabung Jalanan Ngawi dan implikasinya dalam program filantropi sosial. Metta: Jurnal Ilmu Multidisiplin, 4(2), 55–66. https://doi.org/10.37329/metta.v4i2.3366
Saxton, G. D., & Guo, C. (2014). Online stakeholder targeting and the acquisition of social media capital. International Journal of Nonprofit and Voluntary Sector Marketing, 19(4), 286–300. https://doi.org/10.1002/nvsm.1504
Sumarlan, I. (2022). Cyber public relations Muhammadiyah melalui media sosial. Dalam Dakwah Muhammadiyah dalam masyarakat digital: Peluang dan tantangan (hlm. 157).
Waters, R. D., & Feneley, K. L. (2013). Virtual stewardship in the age of new media: Have nonprofit organizations moved beyond Web 1.0 strategies? International Journal of Nonprofit and Voluntary Sector Marketing, 18(3), 216–230. https://doi.org/10.1002/nvsm.1469
Zarkasi, M. A., & Sriyono, S. (2024). Strengthening donor trust via enhanced performance and transparency in zakat management. Indonesian Journal of Cultural and Community Development, 15(3). https://doi.org/10.21070/ijccd.v15i3.1079
Zulkarnain, Y. (2024). Peran kepemimpinan dan komunikasi dalam manajemen filantropi: Analisis terhadap implementasi program bantuan sosial. Pawarta: Journal of Communication and Da’wah, 2(2), 101–112. https://doi.org/10.54090/pawarta.572
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2026 Panggung Kebaikan : Jurnal Pengabdian Sosial
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
