Pendekatan Penggunaan Media Sosial Guna Memperluas Promosi dan  Meningkatkan Perkembangan Bisnis Pelajar SMK N 1 SELO

Talita Putri Lestari; Alfiana Nahdiana; Ririn Dwi Ariani; Ika Ramadani; Novita Ambarwati

doi:10.62951/masyarakatmandiri.v3i1.2802

Authors

Talita Putri Lestari Univesitas Boyolali
Alfiana Nahdiana Univesitas Boyolali
Ririn Dwi Ariani Univesitas Boyolali
Ika Ramadani Univesitas Boyolali
Novita Ambarwati Univesitas Boyolali

DOI:

https://doi.org/10.62951/masyarakatmandiri.v3i1.2802

Keywords:

Digital Branding, Digital Platforms, Promotion, SMKN 1 Selo, Social Media

Abstract

The utilization of digital technology in the Industry 4.0 era has become crucial for vocational high school (SMK) students to build economic independence. However, partners at SMKN 1 Selo still face obstacles in optimizing social media and digital platforms as effective promotional tools for student work and self-development. This community service activity aims to enhance students' understanding and skills in using social media (Instagram, TikTok) and other digital platforms as creative marketing instruments. The method employed is a descriptive qualitative approach through participatory training, which includes material presentation on digital branding strategies, visual content creation practices, and copywriting techniques. The results of the activity indicate a significant improvement in students' technical abilities, where they demonstrated the capacity to produce engaging promotional content and understand social media algorithms to reach a wider audience. This study aims to describe the process and impact of utilizing social media and digital platforms as promotional tools for SMKN 1 Selo students. The primary focus of this activity is to provide a deep understanding of personal branding strategies and creative product marketing in the digital age. Through this program, it is expected that SMKN 1 Selo students will possess higher digital competitiveness and the ability to leverage the digital ecosystem to support the promotion of vocational products and their professional profiles in the future.

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