Peningkatan Marketing Online Inovation untuk Meningkatkan Penjualan pada Usaha Mikro Kecil Menengah (UMKM) Amplang Kuku Macan Karya Eka

Ugroseno Damara Prasadhana Handoyo; Yudi Herwanto; Nur Tarbiyah; Musliani Musliani; Amanda Fitriyani

doi:10.62951/masyarakatmandiri.v2i3.2064

Authors

Ugroseno Damara Prasadhana Handoyo Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
Yudi Herwanto Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
Nur Tarbiyah Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
Musliani Musliani Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan
Amanda Fitriyani Sekolah Tinggi Ilmu Ekonomi Madani Balikpapan

DOI:

https://doi.org/10.62951/masyarakatmandiri.v2i3.2064

Keywords:

Facebook, marketing, MSME, regional, social media

Abstract

Small-scale economic activities, such as micro, small, and medium enterprises (MSMEs), play a vital role in a region's economy. MSMEs need to be protected and empowered to prevent unfair competition between businesses, especially those involving large-scale businesses. One example of an MSME with great potential is the amplang (rice crackers) manufacturing business, a typical souvenir from Balikpapan. Amplang has a distinctive taste and is attractive to tourists visiting the city, and has the potential to be further developed in the future. However, during the community service process, several problems were discovered among these MSMEs. One of the main problems is the lack of online product marketing expansion. These MSMEs still rely on traditional marketing methods, which are limited to direct sales or through local markets. However, with technological developments and high internet usage, the use of social media for product promotion can have a significant impact on increasing sales and market reach. To address this issue, market share expansion was carried out by utilizing social media, which has not previously been used by these MSMEs. Social media platforms like Instagram, Facebook, and WhatsApp can be highly effective platforms for introducing amplang products to a wider market, both locally, regionally, and nationally. Furthermore, this community service program also provides business development assistance by providing training to MSMEs in social media management, engaging content creation, and appropriate digital marketing strategies. With this introduction to online marketing and mentoring, it is hoped that amplang MSMEs in Balikpapan can better develop their businesses, expand their market reach, and increase their competitiveness in an increasingly competitive market.

References

Adhi, R. P., & Surya, W. (2021). Pemberdayaan usaha kecil melalui peningkatan pemanfaatan teknologi informasi dalam operasional UMKM. Jurnal Ekonomi Digital, 6(3), 64-72. https://doi.org/10.17850/jed.2021.06364

Andayani, F., & Kurniawan, F. (2020). Analisis strategi pemasaran produk UMKM melalui platform digital untuk memperluas pasar. Jurnal Pemasaran, 10(2), 25-35. https://doi.org/10.31530/jp.2020.10225

Arya, M., & Candra, Y. (2022). Pengaruh penggunaan aplikasi e-commerce terhadap performa penjualan UMKM di daerah urban. Jurnal Manajemen Bisnis, 9(4), 115-120. https://doi.org/10.36022/jmb.2022.094115

Beatrice, R. V., Gustiana, B., Octafiani, N., & Roni. (2021). Meningkatkan penjualan melalui pembuatan logo desain dan pencatatan keuangan penjualan pada usaha mikro kecil dan menengah (UMKM) pupuk organik di Kelurahan Sepinggan. Laporan Akhir Pengembangan Inovasi (PI) Kelompok VII STIE Madani Balikpapan.

Fauzi, R. U., Kadi, D. C., Ningrum, I. I., Marisa, P. I., & Anggraida, R. W. (2022). Pembuatan logo, peningkatan marketing online innovation, dan pembukuan sederhana pada usaha mikro kecil menengah di toko kelontong Vian Cell Kelurahan Kejuron Kecamatan Taman Kota Madiun. Jurnal Abdi Panca Marga, 3(1), 27-31. https://doi.org/10.51747/abdipancamarga.v3i1.970

Fitri, M. A., & Triyanto, A. (2021). Strategi digital marketing untuk mengoptimalkan penjualan produk UMKM di pasar internasional. Jurnal Pengembangan Usaha, 4(4), 88-95. https://doi.org/10.28010/jpu.2021.04488

Hermanto, F., & Hadi, M. (2019). Pemasaran produk berbasis media sosial untuk usaha mikro dan kecil di sektor kerajinan tangan. Jurnal Pemasaran Kreatif, 7(1), 12-18. https://doi.org/10.14848/jpk.2019.07112

Kurniawan, S., & Wijaya, E. (2019). Implementasi strategi pemasaran berbasis digital untuk pengembangan usaha mikro dan kecil di daerah perkotaan. Jurnal Teknologi Pemasaran, 5(1), 35-42. https://doi.org/10.1016/j.jtp.2019.01.008

Lestari, P. S., & Susanti, N. (2020). Pemberdayaan UMKM melalui pemanfaatan teknologi informasi dan media sosial dalam pemasaran produk lokal. Jurnal Ekonomi dan Bisnis, 12(3), 45-56. https://doi.org/10.30537/jeb.v12i3.743

Prasetyo, B. S., & Suryani, T. (2021). Peningkatan kapasitas UMKM melalui pelatihan digital marketing dan pemasaran online di Kota Surabaya. Jurnal Pemberdayaan Masyarakat, 7(2), 15-25. https://doi.org/10.17761/jpm.2021.07215

Purnamasari, W., Puspitarani, K. D., Abadi, R., Magfiroh, R. U., Haq, F., Bachtiar, R., et al. (2021). Pemanfaatan digital marketing dan e-commerce untuk meningkatkan pemasaran produk UMKM Wak Jamil. Jurnal Pengabdian Masyarakat, 3(2), 32-37. https://doi.org/10.51804/ajpm.v3i2.1559

Saputra, A. D., & Dewi, F. (2020). Pengaruh media sosial terhadap penjualan produk UMKM: Studi pada usaha makanan ringan di Bandung. Jurnal Pemasaran dan Bisnis, 8(2), 89-95. https://doi.org/10.3936/jpb.v8i2.203

Setiawan, R., & Rahmawati, N. (2021). Penerapan teknik pemasaran berbasis media sosial untuk meningkatkan penjualan UMKM di daerah rural. Jurnal Pengabdian Masyarakat, 4(1), 112-121. https://doi.org/10.35010/jpm.2021.04112

Tobing, D. S., & Aini, H. (2022). Meningkatkan manajemen pemasaran, brand image, dan inovasi produk pada UMKM "Opak Difah" Desa Leran, Kecamatan Manyar, Kabupaten Gresik. Jurnal Pengabdian Masyarakat Applied, 1(1). https://doi.org/10.19184/jpma.v1i1.31416

Wijaya, A., Febriyanti, R., Amelia, N., Mamonto, I., & Ulfah. (2021). Strategi pengembangan usaha pada UMKM roti "Sa'adah Bakery" dengan inovasi label varian produk dan pemasaran, pembuatan P-IRT serta penyusunan laporan keuangan sederhana melalui aplikasi digital. Laporan Akhir Pengembangan Inovasi (PI) Kelompok X STIE Madani Balikpapan.