Pemanfaatan Konten Visual Melalui Pelatihan Video Editing Bagi Relawan untuk Meningkatkan Kampanye Donasi Online Yayasan Grandma Foundation

Dzakwan Amar Zuhdi; Ramadhani Utami Dewi; Raisha Nur Latiefa; Nanda Aprina; Siti Mulyani

doi:10.62951/karyanyata.v3i1.2993

Authors

Dzakwan Amar Zuhdi Universitas Pamulang
Ramadhani Utami Dewi Universitas Pamulang
Raisha Nur Latiefa Universitas Pamulang
Nanda Aprina Universitas Pamulang
Siti Mulyani Universitas Pamulang

DOI:

https://doi.org/10.62951/karyanyata.v3i1.2993

Keywords:

Community Service, Digital Communication, Online Donation Campaign, Video Editing, Visual Content

Abstract

The rapid development of digital communication has encouraged social organizations to optimize online-based donation campaigns. Grandma Foundation still faces limitations in utilizing visual content, particularly video, due to the limited video editing skills of its volunteers. This Community Service Program aimed to enhance volunteers’ capacity in producing creative video content to strengthen the foundation’s online donation campaigns. The program employed a participatory educational approach through video editing training, content production assistance, campaign video simulations, and output evaluation. The activity was conducted on October 25–26, 2025, involving 20 volunteers of Grandma Foundation in South Tangerang. The results indicate an improvement in volunteers’ understanding and skills in visual storytelling, video editing techniques, and social media content distribution strategies. The program produced campaign videos that were more communicative, persuasive, and aligned with the characteristics of digital audiences. This initiative contributed to strengthening the foundation’s institutional image, expanding the reach of online donation campaigns, and enhancing the readiness of human resources to respond to digital communication challenges.

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