Implementasi Mahasiswa Mengajar dalam Meningkatkan Kompetensi dan Pemahaman Manajemen Pemasaran Syariah

Erra Fitri Luknawati; Lisa Yuni Lestari; Muhammad Aqim Adlan; Muhtar Rifai

doi:10.62951/karyanyata.v3i1.2765

Authors

Erra Fitri Luknawati UIN Sayyid Ali Rahmatullah Tulungagung
Lisa Yuni Lestari UIN Sayyid Ali Rahmatullah Tulungagung
Muhammad Aqim Adlan UIN Sayyid Ali Rahmatullah Tulungagung
Muhtar Rifai Universitas Pertahanan Republik Indonesia

DOI:

https://doi.org/10.62951/karyanyata.v3i1.2765

Keywords:

Experiential Learning, Halal Industry, Pedagogical Competence, Sharia Marketing Management, Teaching Internship

Abstract

The student teaching internship program in the Zakat and Waqf Management Study Program within the Sharia Marketing Management course, Faculty of Islamic Economics and Business, UIN Sayyid Ali Rahmatullah Tulungagung, was implemented to strengthen students’ pedagogical and conceptual competencies through direct classroom experience. The program aimed to encourage active student engagement by integrating theoretical knowledge with practical teaching application. Key activities included reviewing the Semester Learning Plan (RPS), preparing a sample PowerPoint (PPT) learning material, delivering classroom presentations, observing the learning process, and conducting reflective evaluations from September to December 2025. The methods applied consisted of participatory observation, teaching practice, documentation, and systematic self-reflection. The results indicate improvements in teaching competence, conceptual understanding, and students’ soft skills, despite challenges such as low audience participation and limited references. Overall, the findings highlight the effectiveness of experiential learning in internalizing prophetic ethical values, understanding the halal marketing mix, and comprehending Halal Product Assurance (JPH) regulations. This program contributes positively to curriculum strengthening and supports the development of Indonesia’s halal industry, while enhancing students’ readiness as agents of sharia economic development.

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