Workshop Pemanfaatan Teknologi AI sebagai Promosi Keunggulan Program Studi pada SMK Negeri 2 Kota Prabumulih

Maiza Fikri Maiza Fikri; Relita Daryani

doi:10.62951/karyanyata.v2i4.2454

Authors

Maiza Fikri Maiza Fikri Institut Teknologi dan Bisnis Bina Sriwijaya Palembang
Relita Daryani SMK Negeri 2 Prabumulih

DOI:

https://doi.org/10.62951/karyanyata.v2i4.2454

Keywords:

Artificial Intelligence, Digital Promotion, Educational Staff, Human Resources, Study Program

Abstract

This community service program aims to enhance the capacity of students, teachers, and educational staff at SMK Negeri 2 Prabumulih in utilizing artificial intelligence (AI) technology as a medium for promoting the excellence of their study programs. The activity was conducted in the form of a two-day workshop attended by 50 participants, consisting of students, teachers, and educational personnel. The workshop materials covered an introduction to AI, the application of AI in digital promotion, and hands-on practice in creating promotional content using AI, such as chatbots, AI-based graphic design, and data analysis. The results indicate a significant improvement in participants’ skills in using AI technology to support study program promotion, which positively contributed to increasing the interest of prospective new students. This workshop provides a tangible contribution to human resource development at SMK Negeri 2 Prabumulih and serves as a replicable model for community service initiatives in other educational institutions.

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