Maskot Desa Wisata yang Menyatukan Warisan Budaya Bandung - Karya Inovatif KUKERTA UIN SMH Banten Kelompok 29

Putri Melani; Lughoh Khofifah; Muthia Magrina; Hilda Khaerunnisa; Agus Sukirno

doi:10.62951/inovasisosial.v1i3.401

Authors

Putri Melani UIN Sultan Maulana Hasanuddin Banten
Lughoh Khofifah UIN Sultan Maulana Hasanuddin Banten
Muthia Magrina UIN Sultan Maulana Hasanuddin Banten
Hilda Khaerunnisa UIN Sultan Maulana Hasanuddin Banten
Agus Sukirno UIN Sultan Maulana Hasanuddin Banten

DOI:

https://doi.org/10.62951/inovasisosial.v1i3.401

Keywords:

Dewi Sinyonya, Bandung Village, Village Mascot, KUKERTA UIN SMH Banten

Abstract

Bandung Village, which is rich in local traditions and culture, has launched the Dewi Sinyonya mascot as part of its tourism promotion strategy. This mascot, which is the work of KUKERTA UIN SMH Banten group 29 students, aims to connect the village's cultural heritage with the modern era. The name "Dewi Sinyonya" reflects the village's ambition to be known as a leading tourist destination, where "DEWI" means "Tourist Village" and "SINYONYA" refers to the legendary goldfish species that symbolizes good luck. This mascot wears a kiwari iket and pangsi shirt, and carries a bag woven with pandan leaves as a symbol of local craftsmanship. With its deep design and symbolism, Dewi Sinyonya not only functions as a visual icon, but also as a cultural representation that brings the heritage of Bandung Village to life. It is hoped that its presence will attract tourists to explore the beauty and richness of village culture, as well as strengthen local cultural identity in the modern era.

References

Ady, I. (2018). Design and Promotion Strategies for Local Tourism. Jakarta: Penerbit Pariwisata.

Aliyyah, R. R. et al. (2018). Jurnal Pemberdayaan Masyarakat Madani. Jurnal Pemberdayaan Masyarakat Madani, 2(2), 355–371.

Apriadi, Dodi, Nurul Hidayat, Nizhamuddin AB, Ahmatang, and Sudarto. “Kuliah Kerja Nyata: Pengabdian Kepada Masyarakat Melalui Kegiatan Pendampingan Pendidikan.” Jurnal Pengabdian Masyarakat Paguntaka 1, no. 1 (2022): 25–30. https://doi.org/10.61457/jumpa.v1i1.2.

Hanif, M., & Aziz, H. (2020). "The Role of Mascots in Enhancing Cultural Tourism: A Case Study of Traditional Village Destinations." Journal of Tourism and Cultural Heritage, 12(3), 215-230. doi:10.1016/j.jtch.2020.04.007

Prasetya, A. (2021). Cultural Heritage and Tourism Development. Yogyakarta: Penerbit Budaya.

Wulandari, D. (2019). "Student Community Service Programs: Impact on Local Culture and Tourism." Journal of Community Engagement and Development, 8(2), 97-110. doi:10.2307/26941031