Optimalisasi Kompetensi SDM serta Inovasi Produk dalam Kegiatan Pendampingan UMKM pada Usaha Makanan

Citra Anisa Tika Putri; Erin Soleha; Prasetyo Hari Sandi; Fahrurozi Muarief

doi:10.62951/inovasisosial.v1i3.388

Authors

Citra Anisa Tika Putri Universitas Pelita Bangsa
Erin Soleha Universitas Pelita Bangsa
Prasetyo Hari Sandi Universitas Pelita Bangsa
Fahrurozi Muarief Universitas Pelita Bangsa

DOI:

https://doi.org/10.62951/inovasisosial.v1i3.388

Keywords:

Management, Entrepreneurship, MSMEs

Abstract

The culinary world today has always been one of the favorite destinations of many people. Not only abroad, but there are many culinary tours in the country. No exception in Indonesia which has interesting culinary tourism locations to visit. The problems that occur are, the lack of understanding of MSME actors about the importance of digital or technological knowledge and literacy in MSME actors to improve quality human resources, the ineffectiveness of MSME programs in supporting business implementation strategies to increase MSME competitiveness, the lack of understanding of MSME actors in maintaining business sustainability through innovative creation to increase MSME added value. This Community Service activity of the Faculty of Economics and Business, Pelita Bangsa University will be carried out online and offline (hybrid), located at Perum Graha Kalimas 2 Blok C No. 20 Tambun, Bekasi Regency, West Java.

References

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